BUILD YOUR FUNDRAISING PLAN
The key difference between successful Team Leaders and those who struggle to meet their goal is a clear strategy and plan! A fundraising plan will help you run a successful campaign that will take into account your donor base, possible fundraising approaches, and your fundraising goal. Creating a week-by-week timeline (see sample below) is a great place to start.
Who are your potential donors?
Make a list of everyone you know or have a connection with who might feel some connection to addressing the issue of homelessness and may want to donate or help you fundraise including: colleagues, friends, businesses you frequent, clients, family, acquaintances, local community businesses, employers, alumni groups, clubs, neighbors, religious community, doctors and dentists, hairstylist, your bank, community groups you belong to (Rotary, church, sports teams). We have provided a sample spreadsheet (below) for how you might track your donors but we encourage you to create the system that works best for you.
Once you have created the list of people you will reach out to identify which following categories they fall into so that you can craft your “ask” accordingly:
Influencers – those who can influence others to support your cause
Supporters – those you know will support the cause
Large Donors – those who can give a large amount ($1,000+)
Small Donors – those who can give a small amount (<$1,000)
Matching Donors – those who work at companies that match donations
Pro Tip: “Be creative, use your network - we had a friend offer a coffee shop concert fundraiser for us. It was a great opportunity to share about the BP and FH and we raised $675 with little to no effort. Awesome!” - Former Team Leader